ISBN 9781578516995,Harvard Business Review On Customer Relationship Management

Harvard Business Review On Customer Relationship Management

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ISBN 9781578516995
Publisher

Harvard Business Review Press

Publication Year 2001
ISBN-13

ISBN 9781578516995

ISBN-10 1578516994
Binding

Paperback

Number of Pages 192 Pages
Language (English)
Subject

Business & management

This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.

The Harvard Business Review Paperback Series
The series is designed to bring today's managers and professionals the funda­mental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.

For more great ideas, be sure to check out the Harvard Business Idea Cast, a free weekly pod cast featuring in­terviews with the leading thinkers in management. To listen or subscribe, visit www.harvardbusiness.org or search "Harvard Business IdeaCast" in iTunes.