ISBN 9781591397625,HBEs Marketers Toolkit

HBEs Marketers Toolkit



Harvard Universal Press

Publication Year 2006

ISBN 9781591397625

ISBN-10 1591397626

Paper Back

Number of Pages 230 Pages
Language (English)

Business & management

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.
The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips