ISBN 9781422162637,HBR on Thriving in Emerging Markets

HBR on Thriving in Emerging Markets

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ISBN 9781422162637
Publisher

Harvard Universal Press

Publication Year 2011
ISBN-13

ISBN 9781422162637

ISBN-10 142216263X
Binding

Paper Back

Number of Pages 256 Pages
Language (English)
Subject

Marketing

Offers the best practices and ideas for gaining market share in developing economies. This collection of HBR articles can help you: manage risk in unstable environments; ward off political threats to your business; customize your business model for emerging markets; and tailor your strategy to capitalize on countries' strengths