ISBN 9780500515563,Hegarty on Advertising

Hegarty on Advertising

Rs995

Publisher

W. W. Norton & Company

Publication Year 2011
ISBN-13

ISBN 9780500515563

ISBN-10 0500515565
Binding

Hardback

Number of Pages 224 Pages
Subject

Advertising

Contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst many, many other highly successful campaigns for major brands. This title provides advice on the elements of advertising, from pitching to the effects of new technology.
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