ISBN 9781626564725,Hello My Name is Awesome : How to Create Brand Names that Stick

Hello My Name is Awesome : How to Create Brand Names that Stick

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ISBN 9781626564725
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ISBN 9781626564725
Publisher

HarperCollins India

Publication Year 2014
ISBN-13

ISBN 9781626564725

ISBN-10 1626564728
Binding

Paperback

Number of Pages 112 Pages
Language (English)
Subject

Business

Too many new companies and products have names that look like the results of a drunken scrabble game (Xobni, svbtle, doostang). The heart of the book is Watkin's proven smile and scratch test, as featured in the wall street journal and inc. A great name makes you smile because its-suggestive-evokes a positive brand experience, meaningful-your customers get it, uses imagery-visually evocative to aid in memory, has legs-lends itself to a theme for extended mileage and is emotional-moves people.

A bad name, on the other hand, makes you scratch your head because its-spelling-challenged-looks like a typo, copycat-similar to competitors names, restrictive-limits future growth, annoying-frustrates customers, tame-flat, uninspired, suffers from the curse of knowledge-only insiders get it and is hard-to-pronounce. Watkins also provides up-to-date advice, like making sure that Siri spells your name correctly. And youll see dozens of examples, the good, the bad and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.
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