ISBN 9780080967912,Hospitality Marketing

Hospitality Marketing

Rs1350

Publisher

Elsevier Publishing Company

Publication Year 2011
ISBN-13

ISBN 9780080967912

ISBN-10 0080967914
Binding

Paperback

Edition 2nd Revised edition
Number of Pages 448 Pages
Subject

Hospitality industry

Shows you how to apply the principles of marketing within the hospitality industry. This title emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It describes the impact that the internet has had on both marketing and hospitality.

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