ISBN 9781578517749,How Brands Become Icons

How Brands Become Icons

Author:

D. B. Holt

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ISBN 9781578517749
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ISBN 9781578517749
Publisher

PERSEUS BOOKS GROUP

Publication Year 2004
ISBN-13

ISBN 9781578517749

ISBN-10 1578517745
Binding

Hardback

Number of Pages 288 Pages
Subject

Sales & marketing

Distills the strategies used to create the world\'s most enduring brands into a fresh approach called \"cultural branding\". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
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