ISBN 9781444792461,How Google Works

How Google Works

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ISBN 9781444792461
Publisher

Hachette India

Publication Year 2014
ISBN-13

ISBN 9781444792461

ISBN-10 1444792466
Binding

Hardback

Number of Pages 304 Pages
Language (English)
Subject

Business

Google Executive Chairman index - CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well Known for doing things differently, reflecting the visionary - and frequently contrary and principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.

Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page & turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever & changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub ??smart creative's.?? Covering topics including corporate culture, strategy, talent, decision & making, communication, innovation and dealing with disruption, the authors illustrate management maxims (Consensus requires dissension, ??Exile knaves but fight for divas,?? Think 10 X, not 10%) with numerous insider anecdotes from Google??s history, many of which are shared here for the first time.
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