ISBN 9788129116741,How To Get Free Publicity

How To Get Free Publicity




Bob Austin


Rupa & Co



Rupa & Co

Publication Year 2010

ISBN 9788129116741

ISBN-10 812911674X


Number of Pages 126 Pages
Language (English)

Gift books

This book will help you open the Door to Powrful Free Publicity. These days publicity is vital if you want to get your product, service, event or cause noticed. If you're a small business or a smal organisation the chance are you won't have the funs to hire the service of a PR company to help you attract media attention. The good news is that it you have a story to tell or something new, free or amazing to offer then journalists will want to hear from you. This step-by-step manual takes you right through who you should target and what journalist are looking for, to practical suggestions for choosing and presenting stories that will get accepted by editors. You will discover how to write effective press releases and articles, how to deal with media interviews ? and you'll even find out what you can do if a journalist get your story wrong. PAM and BOB AUSTIN have spent over 25 years working in press relations, helping small business get free press coverage.