ISBN 9780749461508,How to Write a Marketing Plan

How to Write a Marketing Plan

Author:

John Westwood

Publisher:

Kogan Page Ltd

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ISBN 9780749461508
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ISBN 9780749461508
Publisher

Kogan Page Ltd

Publication Year 2010
ISBN-13

ISBN 9780749461508

ISBN-10 0749461500
Binding

Paper Back

Edition 3rd
Number of Pages 144 Pages
Language (English)
Subject

Marketing

How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan.

Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan.

How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses
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