ISBN 9780749461508,How to Write a Marketing Plan

How to Write a Marketing Plan


John Westwood


Kogan Page Ltd

Rs156 Rs195 20% OFF

Availability: Out of Stock

(+Rs. 49 Delivery Charges)
Free Shipping if total order amount is Rs . 300 or more.
We Accept
ISBN 9780749461508
Check delivery information
ISBN 9780749461508

Kogan Page Ltd

Publication Year 2010

ISBN 9780749461508

ISBN-10 0749461500

Paper Back

Edition 3rd
Number of Pages 144 Pages
Language (English)


How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan.

Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan.

How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses