ISBN 9789381066089,IBO 2 International Marketing Management

IBO 2 International Marketing Management



Gullybaba Publishing House

Publication Year 2012

ISBN 9789381066089

ISBN-10 9381066086


Number of Pages 292 Pages
Language (English)

Computer programming

IBO 2 International Marketing Environment CONTENTS COVERED Block 1 Introduction to International Marketing Unit1 International Marketing Orientation and Involvement Unit2 International Marketing : Basic Concepts Unit3 Analysing International Marketing Environment Block 2 International Market Selection and Entry Unit1 Foreign Market Selection Unit2 International Market Segmentation Unit3 International Marketing Entry Decisions Block 3 International Product and Pricing Decisions Unit1 International Branding, Packaging and Other Decisions Unit2 International Product Planning Unit3 International Pricing Block 4 International Distribution and Promotion Unit1 Personal Selling, Publicity and Sales Promotion Unit2 International Marketing Communication Unit3 International Distribution Unit4 International Advertising Block 5 Managing International Marketing Operations Unit1 International Marketing of Services Unit2 International Marketing Planning, Organising and Control Unit3 Emerging Trends and Issues in International Marketing Block 6 International Marketing Research Unit1 Data Collection Unit2 Data Analysis and Report Writing QUESTION PAPERS 1. Solution Paper June 2007 2. Solution Paper June 2008 3. Solution Paper Dec 2008 4. Solution Paper June 2009 5. Solution Paper Dec 2009 6. Solution Paper June 2010 7. Question Paper Dec 2010 8. Solution Paper June 2011 9. Question Paper Dec 2011 10. Solution Paper June 2012 11. Question Paper Dec 2012 12. Question Paper June 2013 13. Question Paper Dec 2013