ISBN 9781259058660,IF YOU CAN DREAM

IF YOU CAN DREAM

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ISBN 9781259058660
Publisher

Tata McGraw - Hill Education

Publication Year 2013
ISBN-13

ISBN 9781259058660

ISBN-10 1259058662
Binding

Paperback

Number of Pages 320 Pages
Language (English)
Subject

Marketing

The Invisible CEO Desi Dream Merchants Dhirubhaism Dhirubhai Ambani - Against All Odds Ten Much: Ten ordinary processes for extraordinary success Learnings of an Advertising Practitioner If you can dream Veteran ad man A G Krishnamurthys life story reads like a fairy tale come true! Colorfully detailed and peppered with surprising twists and turns, the narrative sweeps across three wide canvases. On the surface, this can be just another story of an ordinary small town boy who made it big despite the odds. It is the authors gentle humour and the almost self-deprecating story-telling style that make all the difference. A fascinating life journey, the read becomes all the more engrossing because AGK (as he is fondly known) is the creator of two of the countrys most respected advertising institutions Mudra and MICA and he makes these monumental feats seem so achievable by anybody anywhere. Passionately arguing that dreams are achievable, he takes the reader by the hand as he presents his story, not shying away from listing the consequences, good and bad, of every decision made and every road not taken. Accidental or otherwise, he also has an insiders view of history in the making: from the unique Nagarjunakonda Museum to the amazing Calico Museum of Textiles to the shaping of Reliance to creating history on his own. Now, that is a life to be envied. Dreams, hard work and determination three ingredients which can turn ones life into the stuff bestsellers are made of! Reviews 'This book is a fascinating read." Mukesh Ambani, CMD, Reliance Industries Ltd. 'AGK is a man who knows advertising inside out.' Padmashree Alyque Padamsee, Former CEO, Lintas,eminent theatre personality and Brand Guru 'A fascinating life story ...' T N Ninan, Chairman, Business Standard Ltd. 'A simple man's quest for success through simplicity.' R Balki, Chairman & Chief Creative Officer, Lowe Worldwide, India About the Author A G Krishnamurthy is the founder of Mudra & MICA (Mudra Institute of Communications, Ahmedabad). Mr. Krishnamurthy began Mudra Communications with a start-up capital of 35,000 rupees and one client. In just 9 years, Mudra became India's third largest advertising agency. Mr. Krishnamurthy is currently the Chairman of AGK Brand Consult. He is also the bestselling author of several books - 6 in English and 12 in Telugu. Notable among the books in English are Dhirubhaism, Dhirubhai Ambani: Against All Odds, Ten Much: Ten Ordinary Processes for Extraordinary Success, and Learnings of an Advertising Practitioner. His books have been translated and published in all major Indian languages. He is also a well-known columnist - his fortnightly column 'AGKspeak' appeared in Business Standard from 2003 to 2009. His popular weekly column, 'AGK Varam Varam' has been appearing in the Telugu daily Andhra Jyothi since 2005. The father of four children, three daughters and a son, AGK lives in Hyderabad.
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