ISBN 9781785040412,If You're So Smart Why Aren't You Happy

If You're So Smart Why Aren't You Happy

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Random House India

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ISBN 9781785040412
Publisher

Random House India

Publication Year 2016
ISBN-13

ISBN 9781785040412

ISBN-10 1785040413
Binding

Paparback

Number of Pages 256 Pages
Language (English)
Subject

Non Fiction

What are the true determinants of a happy and fulfilling life? Widely admired psychological researcher Rag Raghunathan sets out to find the answer, undertaking extensive research into the happiness of students, business people, stay-at-home-parents, lawyers and artists, among others. From his research he reveals a crucial discovery - many of the psychological traits that lead to success ironically get in the way of happiness. Forging a new way forward, Raghunathan shows how we can transform these key traits of success, namely the need to be loved, the need for importance and the need for control and replace them with other behaviours, goals and values to improve our life-long levels of happiness.

About the Author

Raj Raghunathan is Associate Professor at the University of Texas McCombs School of Business and one of the most popular bloggers for Psychology Today. He studies theories from psychology, behavioural sciences, decision theory and marketing to explain consumer behaviour. His work has been published in most of the top marketing journals in his field and he is cited in the New York Times and many other popular media.
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