ISBN 9789380222325,Indian Management: Thought And Practice

Indian Management: Thought And Practice

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ISBN 9789380222325

GenNext Publication

Publication Year 2010

ISBN 9789380222325

ISBN-10 9380222327

Hard Back

Number of Pages 364 Pages
Language (English)

Business, Strategy & Management

Indian business and industry in the 21st century has witnessed mind boggling changes on account of the opening up of the economy in late 20th century. The onrush of competition from across the Indian shores and the unleashing of the enterprising spirit within the nation changed the business and economic scenario to such a great extent that managing business with the paradigms of the previous century became extremely unfeasible and incompatible. In such a scenario not only the private sector but also the public sector repositioned itself to survive and flourish in a seamless global market.The chapters included in this book mirror this concern with the new reality. They spotlight attention on the attempt of Indian business organisations to reinvent themselves to fulfill their strategic intent and contribute to the overall welfare and well being of each of their stake holders. They also focus attention on the nature of changes that management has undergone in the Indian context, in the specific areas of Human resource, Finance and Marketing. The studies included here show that while the private sector organizations are capitalizing on the liberalized business environment, the public sector companies and corporations too are emerging out of their bureaucratic comfort zones to give the private sector run for money. Some of the studies also look at the changes in the regulatory and policy environment and are more or less eulogistic about them. It is our conviction that this book will act as a window on a new and resilient India Incorporated as compared to the times when business and industry clamored for protection against the opening up of the economy.