ISBN 9788132104018,Indian Media in a Globalised World

Indian Media in a Globalised World


SAGE India



SAGE India

Publication Year 2010

ISBN 9788132104018

ISBN-10 8132104013

Hard Back

Number of Pages 300 Pages
Language (English)

Information Technology

This book explores the transformation of Indian media in the context of two major developments: globalisation (which Sociologist Anthony Giddens terms as being ?revolutionary?) and advances in communication technologies. It is rich in empirical details of how the Indian media has evolved in the past two decades, particularly in the context of potential to transform, construct and nurture particular identities in response to globalisation. The study of the transformation of Indian media is significant because not only has globalisation allowed access to a host of things hitherto represented as ?foreign? to Indian culture by the media, but it has also opened the floodgates for foreign media. Adopting a multi-disciplinary approach, this book looks at the role of media in purveying political, economic and cultural identities, the current definitions of ?we?, ?they?, and the ?other?, and how the ?other? is perceived in contemporary India. The discussions cover all forms of media, that is, newspaper, films, radio, television and online media, along with media policy and other economic challenges facing the media. Table of Contents Introduction I: THE ECONOMIC ASPECT Glocalisation of Indian Television USHA M RODRIGUES Nationalism as a Marketing Tool by MNC Advertisements MAYA RANGANATHAN Print Media in the Era of Globalisation USHA M RODRIGUES Commercial FM Radio takes over Indian Cities MAYA RANGANATHAN II: THE POLITICAL ASPECT The pan-Tamil Rhetoric in Regional Media MAYA RANGANATHAN Citizen Journalism and the Public Sphere in India USHA M RODRIGUES The Naga Nation on the Net MAYA RANGANATHAN III: THE CULTURAL ASPECT Towards a more Inclusive Indian Identity? A Case Study of the Bollywood Film Swades MAYA RANGANATHAN Public Service Broadcasting in India: Doordarshan?s Legacy USHA M RODRIGUES The Archetypes of Sita, Kaikeyi and Surpanaka Stride the Small Screen MAYA RANGANATHAN IV: MEDIA POLICY: Freedom in Indian Blogosphere MAYA RANGANATHAN Television policy in India: An Unfulfilled Agenda USHA M RODRIGUES Index