ISBN 9780195677942,Industrial Marketing

Industrial Marketing

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ISBN 9780195677942
Publisher

Oxford University Press Distribution Services

Publication Year 2006
ISBN-13

ISBN 9780195677942

ISBN-10 0195677943
Binding

Paperback

Number of Pages 584 Pages
Subject

Sales & marketing

Designed to meet the needs of management students. This book provides coverage of organizational buying and buyer behaviour, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services.
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