ISBN 9780062399892,Innovation And Entrepreneurship

Innovation And Entrepreneurship



Harper Collins India

Publication Year 2015

ISBN 9780062399892

ISBN-10 0062399896


Number of Pages 288 Pages
Language (English)


This is the first book to present innovation and entreprenuership as a purposful and systematic discipline and which explains and analyzes the challenges and opportunities of Americas new entrepreneurial economy. A superbly practical book that explains what established businesses, public service institutions, and new ventures have to know, have to learn and have to do in todays economy and marketplace.
Innovation and Entrepreneurship deals with what, when and why; with policies and decisions; opportunities and risks,structures and strategies; staffing, compensation and rewards.
In addition to managers in all types of business, lecturers and students of management and business studies will find this a revealing and exciting work. Highly critical in approach, it is nevertheless a practical and illuminating study of an area crucial for todays world.
Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions and new ventures need to know and to do to succeed in todays economy.