ISBN 9789351344827,Instagram Power

Instagram Power





Tata McGraw - Hill Education

Publication Year 2013

ISBN 9789351344827

ISBN-10 9351344827


Number of Pages 256 Pages
Language (English)

Budgeting & financial management

Instagram has experienced meteoric growth. In August 2012, less than two years after launching, Instagram's daily users surpassed that of Twitter. In September of 2012 Instagram passed the 100 million registered users mark. In April of 2012 Facebook acquired the company (all 13 employees) for 1 billion dollars. Instagram has powerful business benefits - the power to attract and entertain new followers, spread the word about your brand and give customers a new way to evangelize on your behalf. Smart marketers are using Instagram across the Internet to leverage the power of their brand in new and exciting ways. In Instagram Power small business owners and marketers will learn to leverage the power of Instagram for business success. Instagram is a photo-sharing application for smartphones as well as a social network. Launched in October of 2010 as a free photo sharing application for the iPhone - it was born on the mobile platforms and operates without a website component to its user experience. It is a mobile tool, not a website and it is changing the way companies think about social media marketing. Users can take photos, apply a filter and share the image on the service or a variety of other social networking services, including Facebook, Twitter, Foursquare, Tumblr, Flickr and Posterous. Jason Miles and the team at Liberty Jane Clothing have leveraged the power of Instagram first hand. In this book they'll outline best practices, drawing on their own examples, as well as examples from a wide collection of fun and interesting small business owners. With easy to implement action steps, business oriented strategies and simple tips, the authors will guide readers through a series of achievable activities to grow a business on Instagram. Instagram Power will feature fun and interesting advice from small business owners who are effectively leveraging the social network. Instagram can transform a small business and we show how it's done. Table of Contents: Part 1 The Mobile Migration Chapter 1. The Mobile Native Chapter 2. Get Clicking on Instagram Chapter 3 Hashtags: Organizing a Chaotic World Part 2 Marketing on Instagram Chapter 4 An Instagram Marketing Plan Chapter 5 The Social Network Hiding Inside Instagram Chapter 6 Catalysts for Growth Chapter 7 A Copywriter Walks into the App Store Part 3 Bonding and Branding on Instagram Chapter 8 Instant Buying Decisions on Instagram Chapter 9 Instagram for Nonprofits and Service Providers Chapter 10 Branding on Instagram Part 4 Selling on Instagram Chapter 11 Display Ads on Instagram Chapter 12 Using the Power of Free Chapter 13 Multistep Campaigns Part 5 Integrating Instagram into Your Online Marketing Chapter 14 Integrating Instagram with Your Website Chapter 15 Instagram as Part of Your Social Strategy Chapter 16 Local Marketing with Instagram Part 6 Tools for Leveraging Your Instagram Experience Chapter 17 Complementary Apps and Websites