ISBN 9780534644406,Intercultural Communication

Intercultural Communication




Cengage Leaning

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ISBN 9780534644406

Cengage Leaning

Publication Year 2005

ISBN 9780534644406

ISBN-10 0534644406

Paper Back

Edition 11th
Number of Pages 456 Pages
Language (English)

Engineering: general

INTERCULTURAL COMMUNICATION: A READER is based on the idea that successful intercultural communication is a matter of highest importance if humankind and society are to survive. This text is theoretical and practical so that the issues associated with intercultural communication can be first understood and then acted upon. This broad-based, highly engaging reader, compiled by the authors who defined the course, includes a balance of articles -- some commissioned solely for this text --that discuss the classic ideas that laid the groundwork for this field, as well as those that investigate the field's latest research and ideas. Material is presented in context that allows students to read, understand and then apply the concepts to their lives to ensure that they are effective, culturally aware communicators

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