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Competence in communicating across cultures is a prerequisite for success in today?s fast-changing global community. In Intercultural Communication, Patel, Li and Sooknanan draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures.
The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions.
The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure.
By integrating ?glocal? perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.
Table of Contents
Foreword by FRANK SLIGO
I: CONCEPTS IN INTERCULTURAL COMMUNICATION
Building a Global Community FAY PATEL, MINGSHENG LI and PRAHALAD SOOKNANAN
Overview of Intercultural Communication MINGSHENG LI and FAY PATEL
Exploring Surface and Deep Levels of Intercultural Communication FAY PATEL
Global Community Engagement FAY PATEL and PRAHALAD SOOKNANAN
Education for the Global Citizen MINGSHENG LI
Intercultural Communication in the Global Workplace PRAHALAD SOOKNANAN
Cultural Perceptions on Environment and Global Contexts MINGSHENG LI and FAY PATEL
Technology as Cultural Power and its Social Impact FAY PATEL
Critical Issues in Intercultural Communication FAY PATEL, MINGSHENG LI and PRAHALAD SOOKNANAN
Intercultural Communication in Practice: Challenges and Barriers MINGSHENG LI , PRAHALAD SOOKNANAN and FAY PATEL
II: CRITICAL PERSPECTIVES IN INTERCULTURAL COMMUNICATION EVENTS
Family FAY PATEL, MINGSHENG LI and PRAHALAD SOOKNANAN
Religion FAY PATEL, MINGSHENG LI and PRAHALAD SOOKNANAN
History FAY PATEL, MINGSHENG LI and PRAHALAD SOOKNANAN
Culture, Gender and Race FAY PATEL, MINGSHENG LI and PRAHALAD SOOKNANAN
About the Authors