ISBN 9781259005015,International Business

International Business



Tata McGraw - Hill Education

Publication Year 2012

ISBN 9781259005015

ISBN-10 1259005011


Edition 5th
Number of Pages 908 Pages
Language (English)

International business

This book is designed to discuss in a lucid and easy-to-understand manner, the theory and practice of international business in the Indian context. It provides an in depth coverage of various aspects of the subject, with the help of numerous real life examples and cases, as well as ample facts and data. Along with this, a rich and user friendly pedagogy makes it useful for the students of business management and other disciplines, where international business is taught as a course. TABLE OF CONTENTS Part 1 1. Nature of International Business 2. Multinational Corporations 3. Global Trade and Its Theories 4. Foreign Direct Investment Part 2 5. Political and Legal Environment 6. Cultural Environment 7. Managing Across Cultures 8. Negotiating Across Cultures 9. Technological Environment 10. Economic Environment Part 3 11. International Strategic Management 12. International Organization Structure 13. International Strategic Alliance 14. Integration Between Countries 15. Institutional Support to International Business 16. World Trade Organization Part 4 17. International Operations Management 18. International Marketing 19. International Financial Management 20. Financing Foreign Trade 21. International Accounting 22. International Human Resource Management Part 5 23. Social Responsibilities and Ethical Issues iin International Business 24. Future of International Business 25. E-Business