ISBN 9788184954043,International Business

International Business



Jaico Publishing House

Publication Year 2014

ISBN 9788184954043

ISBN-10 8184954042


Number of Pages 456 Pages
Language (English)


THIRD EDITION A Course on the Essentials The new and updated edition of this widely-used textbook is immensely useful for graduate students of international business. Its student-friendly format, detailed coverage of classic and timely topics and extensive use of case studies make it widely adaptable for different level courses, as well as for educators who prefer either a case study or lecture-based approach. Each chapter includes a short case study, while longer and more complex case studies conclude the text. Each chapter also features learning objectives, discussion questions, references. Instructor’s Manual with PowerPoint materials is also available for faculties who adopt the text. KEY FEATURES • Features new coverage of the Asian financial crisis and the European Union. • Treatment of topics such as foreign exchange, international trade policy, and economic development introduces students to techniques for analyzing national economies. • Ethical and environmental issues are covered in detail. • All case studies, tables and figures have been thoroughly revised and updated. Riad A. Ajami, Wright State University; G. Jason Goddard, Wake Forest University and University of North Carolina at Greensboro.