ISBN 9781259098031,International Business: Competing In The Global Marketplace

International Business: Competing In The Global Marketplace



Tata McGraw - Hill Education

Publication Year 2014

ISBN 9781259098031

ISBN-10 1259098036


Edition 10th
Number of Pages 848 Pages
Language (English)


International Business is authored with an economic orientation with a strategic-financial focus and provides comprehensive and up-to-date material in an integrated flow between chapters. Since many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies and organizational structures. The text is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business Book Features: Comprehensive coverage of Indian aspects includes a write-up on Broader Conceptions of Development by Prof Amartya Sen, The Rise of the Indian Automobile Industry and Microsoft in India among others Dozen new part-end cases, New Opening Vignettes, Country Focus boxes, GlobalEdge and Management Focus Boxes add to the comprehensive pedagogy Comprehensive Online Learning Center (OLC) includes 12 additional cases, PowerPoint Presentations, Instructors' Manual and Chapterwise MCQs Table of Contents: Part One Introduction And Overview Chapter 1 Globalization Case: The Globalization of Health Care Part Two Country Differences Chapter 2 National Differences in Political Economy Chapter 3 Political Economy and Economic Development Chapter 4 Differences in Culture Chapter 5 Ethics in International Business Cases: Siemens Bribery Scandal; Walmart's Foreign Expansion; Nike: The Sweatshop Debate; Etch-A-Sketch Ethics; India's Transformation Part Three The Global Trade And Investment Environment Chapter 6 International Trade Theory Chapter 7 The Political Economy of International Trade Chapter 8 Foreign Direct Investment Chapter 9 Regional Economic Integration Cases: Logitech; The Ecuadorean Rose Industry; The European Energy Market; Global Food Prices Part Four The Global Monetary System Chapter 10 The Foreign Exchange Market Chapter 11 The International Monetary System Chapter 12 The Global Capital Market Cases: Hyundai and Kia; Anatomy of a Currency Crisis; Russian Ruble Crisis and Its Aftermath Part Five The Strategy And Structure Of International Business Chapter 13 The Strategy of International Business Chapter 14 The Organization of International Business Chapter 15 Entry Strategy and Strategic Alliances Cases: Coca-Cola; Diebold; JCB in India; IKEA Part Six Business Operations Chapter 16 Exporting, Importing and Countertrade Chapter 17 Global Production, Outsourcing and Logistics Chapter 18 Global Marketing and R&D Chapter 19 Global Human Resource Management Chapter 20 Accounting and Finance in the International Business Cases: Building the Boeing 787; Adopting International Accounting Standards; Li & Fung