ISBN 9788131725177,International Business : Strategy, Management, and the New Realities

International Business : Strategy, Management, and the New Realities

Author:

Cavusgil

Publisher:

Pearson India

Rs799

Publisher

Pearson India

Publication Year 2008
ISBN-13

ISBN 9788131725177

ISBN-10 8131725170
Binding

Paper Back

Number of Pages 704 Pages
Language (English)
Subject

Strategy

Description
International Business by CKR (Cavusgil, Knight and Riesenberger) is written with a managerial focus, encouraging students to explore IB as a career choice and to understand the discipline's pervasive role in business today. To further emphasize this, the authors include specific features, which demonstrate the applied nature of international business practice.
For Sale in Indian subcontinent only
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