ISBN 9780070671065,International Business : The Challenge Of Global Competition

International Business : The Challenge Of Global Competition



Tata Mcgraw Hill Education Private Limited

Publication Year 2009

ISBN 9780070671065

ISBN-10 0070671060


Edition 11th
Number of Pages 800 Pages
Language (English)


This book continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand International Business experience, specializing in international management, finance, law, global strategy, and marketing. Key Features Building Your Global Resume? boxes Updated Global EDGE Research Tasks Visual and Descriptive Separate chapters on the political, social, legal, cultural, and physical environments Includes small and medium-sized businesses TABLE OF CONTENTS Part One: The Nature of International Business 1. The Rapid Change of International Business 2. International Trade and Foreign Direct Investment 3. Theories of International Trade and Investment Part Two: Cooperation Among Nations 4. Dynamics of International Institutions 5. Understanding the International Monetary System Part Three: International Environmental Forces 6. Cultural Forces 7. Natural Resources and Environmental Sustainability 8. Economic and Socioeconomic Forces 9. Political Forces 10. Legal Forces 11. Financial Forces 12. Labor Forces Part Four: The Organizational Environment 13. International Competitive Strategy 14. Assessing and Analyzing Markets 15. Entry Modes 16. Export and Import Practices 17. Marketing Internationally 18. Organizational Design and Control 19. Human Resource Management 20. Financial Management 21. Global Operations and Supply Chain Management