ISBN 9780749460709,International Communication Strategy: Developments in cross-cultural communications, PR and social media

International Communication Strategy: Developments in cross-cultural communications, PR and social media

Author:

Yang-May Ooi

Publisher:

Viva Books Pvt Ltd

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ISBN 9780749460709
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Publisher

Viva Books Pvt Ltd

Publication Year 2010
ISBN-13

ISBN 9780749460709

ISBN-10 0749460709
Binding

Paperback

Number of Pages 240 Pages
Language (English)
Subject

Business & management

International Communications Strategy  explores the cross-cultural challenges currently facing communicators and PR practitioners. Globalization, offshoring and the rise of emerging-market multinationals are transforming the communication sector beyond recognition.
New channels of global communication are also being opened by social media, bringing different communities across the world together instantaneously online and creating new audiences.
International Communications Strategy shows communicators how to provide strategic advice and helps senior executives engage effectively with stakeholders in different parts of the world. This informative and practical new title also gives practitioners the effective tools for understanding social media and internet cultures and shows them how to link online and offline communication work successfully.
Including hands-on case studies and best practices from all over the world, International Communications Strategy equips communicators with the skills needed in order to get up to speed in the era of global interconnectedness.
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