ISBN 9780070292260,International Management

International Management



McGraw-Hill Education

Publication Year 1996

ISBN 9780070292260

ISBN-10 0070292264


Edition 3rd
Number of Pages 621 Pages
Language (English)

Medicine: general issues

This up-to-date, comprehensive text helped define the emerging field of international management. Thoroughly updated to reflect the critical world developments of the nineties, this is the first international text to offer a true managerial orientation. The text features in-depth coverage of both the strategic and behavioral dimensions of international management in a highly accessible style. Written by an experienced author team, the text offers unparalleled pedagogy, including numerous cases, boxed vignettes, review/discussion questions, exercises, and a generous array of tables, charts and exhibits. In the new edition, considerable effort was made to keep topics totally up-to-date and each chapter has new sections, tables and figures, real-world examples, research findings, and references. Four of the 18 chapters (1, 2, 3, and 6) are new, while three chapters (4, 5, and 17) are greatly expanded and revised. Also new are sixteen longer, end-of-book cases. With the exception of the classic "Road to Hell," all were written specifically for this text and carefully edited by the text authors. These cases are of two types -- longer, strategy-type cases and substantial, high-interest discussion cases.