ISBN 9780631215103,International Management

International Management

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ISBN 9780631215103

Edinburgh University Press

Publication Year 2006

ISBN 9780631215103

ISBN-10 0631215107


Edition 3rd
Number of Pages 560 Pages
Language (English)


McFarlin and Sweeney provide students with an accessible, application-oriented approach to international management, focusing on key challenges including motivation, leadership, and communication across cultural boundaries. The book gives students a global perspective on the process of hiring, training, and developing employees, as well as strategic decision making in relation to foreign markets. Questions, case studies, examples of creative problem solving, and testimonials from real-world managers operating in the international arena are just a few of the tactics McFarlin and Sweeney use to help students begin to think about applied theory on a global level. All chapters have been updated with recent articles from leading business sources and academic journals, and new case studies have been incorporated.

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