ISBN 9788120335981,International Marketing

International Marketing

Author:

D.Srinivasan.

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ISBN 9788120335981
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ISBN 9788120335981
Publisher

PHI learning Pvt Ltd

Publication Year 2008
ISBN-13

ISBN 9788120335981

ISBN-10 8120335988
Binding

Paperback

Edition 3rd
Number of Pages 268 Pages
Language (English)
Subject

Business

This well-established book, now in its third edition, continues to provide up-to-date information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes two new chapters on International Business Risks and International Marketing Strategies to meet the curriculum requirements. Besides, all the case studies have been updated to reflect the changing scenario of international marketing. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.
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