ISBN 9780761936404,International Marketing Management : Text and Cases

International Marketing Management : Text and Cases


U C Mathur


SAGE India



SAGE India

Publication Year 2008

ISBN 9780761936404

ISBN-10 0761936408


Number of Pages 582 Pages
Language (English)


Given the need for Indian managers to be fully aware of the issues related to International Marketing, this has emerged as a major study area over the last few years. It constitutes an integral part of the syllabi in most reputed business schools. International Marketing Management: Text and Cases attempts to make learning the nuances of the subject easy from the students` viewpoint. Some of its key features are: - An analysis of international trade, economic free trade zones, embargoes on exports, and the tariff and non-tariff barriers that companies face - The role of international organisations under the aegis of the United Nations in international marketing - The systems and the forms used in international marketing in India - A focus on the importance of stakeholders of a company for corporate survival - Highly developed and class-tested management games The interactive management games and carefully selected case studies provide hands-on corporate experience to students, making the book invaluable for those pursuing MBA, BBA and MIB programmes. It would also be of interest to corporate marketing heads and others in the field of marketing. Table of Contents Preface International Marketing: An Introduction Market Potential of Countries International Organisations International Trading International Competitive Advantage and Buyer`s Profile International Environment for Business, Customer, Competition and Controls International Pricing International Business-to-Business Marketing International Marketing of Services International Strategic Marketing International Stakeholders International Brands International Marketing Concepts Market Competitive Forces Worldwide Advertising and Promotion in International Markets International Public Relations International Marketing Research Distribution of Goods Worldwide International Markets for the Twenty-first Century, Imports and Exports International Management for Marketing Personnel International Marketing Audit International Collaborations, Controls and Global Manufacturing Understanding Case Studies Index