ISBN 9781259001802,International Marketing Text And Cases

International Marketing Text And Cases



Tata McGraw - Hill Education

Publication Year 2012

ISBN 9781259001802

ISBN-10 1259001806


Edition 2nd
Number of Pages 532 Pages
Language (English)

International business

The new edition of this text-book discusses comprehensively, the theories and practices of international marketing. With several new chapters and new as well as updated cases, it will help students of the subject in learning concepts as well as their application. It will be very useful for the International Marketing course offered in various business management programmes. About the Author Justin Paul, University of Washington Foster School of Business Ramneek Kapoor, Director, Kothari Group of Institutions, Indore Table of Contents 1. Concept and Process of International Marketing 2. WTO and its Impact on International Marketing 3. Emerging Trends and Internationalization of Firms 4. Country Analysis, Selection, Market size and Marketing Mix 5. International Marketing: Opportunity Analysis 6. Cultural Factors and Environment 7. Political Factors and Environment 8. Legal Aspects and International Marketing 9. Market Entry Modes, Framework, Structure and Strategies 10. Market Entry Modes ? JV, M&A, Strategic Alliance and Subsidiaries 11. International Product Policy, Planning and Strategy 12. Pricing Strategy and Decision for International Marketing 13. International Distribution, Marketing Channels, Logistics and Supply Chain Management 14. Product Promotion, Advertising, and Building Brands in Foreign Markets 15. Personal Selling and Multinational Sales Management 16. Decision-making for International Markets 17. Communication and Negotiation for International Markets 18. Export Documentation and Procedures 19. Income terms for Export Marketing 20. International e-tailing 21. Global Issues: The Internet and e-Commerce 22. Organising and Doing Business with Other Countries Appendix: Promotion of International Trade in India