ISBN 9780070598799,International Marketing With Cd

International Marketing With Cd



Mcgraw-Hill Education (India) Ltd

Publication Year 2006

ISBN 9780070598799

ISBN-10 0070598797


Edition 12th
Number of Pages 748 Pages
Language (English)


International Marketing , 12/e by Cateora and Graham is by far the best selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology`s impact on the international market arena and a more comprehensive website , helping to provide updated to text content in this continually changing field. International Marketing now comes with a Free Student CD-ROM that expands the popular Country Notebook feature. Table of Contents Part I: An Overview 1. The Scope and Challenge of International Marketing 2. The Dynamic Environment of International Trade Part II: The Cultural Environment of Global Markets 3. History and Geography : The Foundations of Culture 4. Cultural Dynamics in Assessing Global Markets 5. Cultural, Management Style and Business Systems 6. The Political Environment : A Critical Concern 7. The International Legal Environment: Playing by the Rules Part III: Assessing Global Market Opportunities 8. Developing a Global Vision through Marketing Research 9. Emerging Markets 10. Multinational Market Regions and Market Groups Part IV: Developing Global Marketing Strategies 11. Global Marketing Management: Planning and Organization 12. Products and Services for Consumers 13. Products and Services for Businesses 14. International Marketing Channels 15. Exporting and Logistics: Special Issues for Business 16. Integrated Marketing Communications and International Advertising 17. Personal Selling and Sales Management 18. Pricing for International Markets Part V: Implementing Global Marketing Strategies 19. Negotiating with International Customers, Partners and Regulators Part VI: Supplementary Material