ISBN 9788178359687,Internet as a Media

Internet as a Media



Kalpaz Publications

Publication Year 2014

ISBN 9788178359687

ISBN-10 8178359685

Hard Back

Number of Pages 296 Pages
Language (English)

Digital Media

Internet is a technology that can be used for various purposes. It can be used as a medium for providing knowledge, information, entertainment, communication and a range of services in the areas of health, agriculture and governance. Internet technology has opened new avenues to reduce disparities in the distribution and access of these facilities and services. Thus its adoption and utilization is relevant for India.This book seeks to investigate the impact, acceptability, effectiveness and usage of Internet technology in India where it has served as a medium of news, or is used in health care services, agriculture and rural development, and governance.About the author- Sudeepa Banerjee is an Associate Professor at Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata. She is also a Visiting Faculty at the Department of Journalism and Mass Communication, Calcutta University. She has to her credit a good number of research papers published in national and international journals of repute. Dr. Banerjee has also presented papers in several national and international seminars and conferences. Her research interests include integrated marketing communications, mass media in general and social media in particular, and application of information technology in rural/social marketing.

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