ISBN 9780340929384,Introduction to Multimodal Analysis

Introduction to Multimodal Analysis

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ISBN 9780340929384

Hodder Education Publishers

Publication Year 2007

ISBN 9780340929384

ISBN-10 0340929383


Number of Pages 224 Pages
Language (English)

General science

Introduction to Multimodal Analysis is a unique and accessible textbook that clearly and critically explains this groundbreaking approach to visual analysis. Each chapter outlines the tools for analysis and takes the reader through examples of analysis, providing a model that can then be followed. All visual media compositions, such as photographs, advertisements, newspapers and websites, are carefully designed. A photograph of a soldier, an advertisement for a car, a magazine cover or the opening titles to a news programme are thought out to create the appropriate effect. Designers use semiotic tools such as colour, framing, focus, positioning of elements and font style to communicate with the viewer. These choices make up a visual language that we can analyse. Multimodal analysis looks at the separate components of this language to build up a toolkit for analysing the grammar of visual design.