ISBN 9781118554005,It's Not Just Pr

It's Not Just Pr


Wiley Blackwell

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ISBN 9781118554005

Wiley Blackwell

Publication Year 2013

ISBN 9781118554005

ISBN-10 1118554000


Edition 2nd
Number of Pages 168 Pages
Language (English)

Business & management

In the second edition of their awardwinning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society's values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multinational corporations through to the nonprofit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars