| Publisher |
EMBASSY BOOKS |
| ISBN-13 |
9789381860632 |
| ISBN-10 |
9381860637 |
| Binding |
Paperback |
| Language |
(English) |
| Dimensions (Cms) |
22 X 14 X 1.5 |
| Weight (grms) |
250 |
A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, The authors brilliantly take the analogy of a leaking bucket, equations it with an organization which has holes in its functioning and approach towards their only source of revenue – their customers. The book, in an engaging manner, shows the reader how to: follow the profitable marketing philosophy build a rock solid brand create genuine USP, S literally out of thin air make every moment of truth for your customers a positive one develop and practice the win-win philosophy identify the circle of influence of your customers be flexible in customer interactions make positive word of mouth of publicity to bring in huge business identify and understand the unique needs of each of your customers this dynamic duo provide the readers with 13 tenants, which if implemented by any organization, guarantees retained customers and enhanced profitability.
Cyrus M. Gonda
Cyrus is an expert and authority in the area of Customer Experience Management and Corporate Communications. He has conducted multitudes of Corporate Training Programmes and Workshops on Customer Relations, Transactional Analysis, Japanese Management Techniques, Presentation Skills, Selling Skills, Time Management, Stress Management, Personality Development and related areas for a plethora of reputed Organisations. Cyrus enjoys and specialises in conducting training workshops and providing consultancy in the following areas: ETIQUETTE AND SOFT SKILLS DEVELOPMENT, THE MAGIC OF LEADERSHIP, POWER LISTENING, SALES AND CUSTOMER RELATIONSHIP EXCELLENCE, HIGH PERFORMANCE PRESENTATION SKILLS, and STRATEGIC COMMUNICATION SKILLS. He is the Head of Department - Strategic Communication, at Rizvi Management Institutes, Mumbai.
KalimKhan
Dr. Kalim Khan is the director of Rizwi Institute of Magement. He is a much sought after trainer in the corporate world and the co-author of two best-selling books on customer experience and marketing.
Cyrus M. Gonda
,KalimKhan
EMBASSY BOOKS