ISBN 9780749445287,Kellogg on Biotechnology: Thriving Through Integration

Kellogg on Biotechnology: Thriving Through Integration


Kogan Page Ltd

Rs296 Rs395 25% OFF


Kogan Page Ltd

Publication Year 2005

ISBN 9780749445287

ISBN-10 0749445289

Paper Back

Number of Pages 288 Pages
Language (English)


Biotechnology affects numerous industries, from the scientists who generate the knowledge, to pharmaceutical companies, law professionals and ethicists who have to grapple with issues unimaginable just a few years ago.

Kellogg on Biotechnology identifies some of the newest biotechnologies, such as plants and foods containing edible vaccines that will revolutionize the way we think about health, analyses how to transform them into profitable products and companies and explores who will benefit.

This is an essential read for anyone working with, or affected by biotechnology. Created from extensive original research undertaken at the Kellogg School of Management, it helps practitioners to integrate this new technology into the world of business.