ISBN 9781259005398,Kiss, Bow, Or Shake Hands: Sales And Marketing

Kiss, Bow, Or Shake Hands: Sales And Marketing



Tata McGraw - Hill Education

Publication Year 2011

ISBN 9781259005398

ISBN-10 1259005399


Number of Pages 304 Pages
Language (English)

Economics, finance, business & management

Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do?and what to avoid?in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world. Kiss, Bow, or Shake Hands: Sales & Marketing addresses such topics as: Acceptable/uncceptable icebreakers Typical physical distances during greetings Key phrases in foreign languages Coordinating conference calls Time zones and important dates Negotiating, public speaking and presentations Humor Gestures and body language Table of Contents Country Background?history, government, language, cultural viewpoint Tips on Doing Business?local style, typical business values Cultural Orientation?cognitive styles, values, decision making Cultural IQ Quiz?avoid costly faux pas (If presented with a gift in China, is it considered rude not to open it in front of your hosts?) Know Before You Go?streaming weather, driving orientation, getting around Protocol?greetings, forms of address, dress, dining, gifting conventions Business Practices?importance of punctuality, negotiation practices, entertaining Cultural Notes?Do's and don?ts for conversations, common misunderstandings Key Phrases in Local Languages?with audio to ensure correct pronunciation Holidays?Up-to-date calendar of official holidays