ISBN 9780070681019,Learning Of An Advertising Practitioner

Learning Of An Advertising Practitioner

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ISBN 9780070681019
Publisher

Tata Mcgraw Hill Education Private Limited

Publication Year 2010
ISBN-13

ISBN 9780070681019

ISBN-10 0070681015
Binding

Hardcover

Number of Pages 160 Pages
Language (English)
Subject

Business

The book is a practical guide to building a stimulating and successful advertising and marketing career. The book strives hard to convince its readers that besides formal education in advertising and marketing communications, they need to have some ordinary, additional skills, attitude and a belief system that formal education doesn't give them. The book includes interesting anecdotes and behind the scenes of powerful ad campaigns like Vimal, Rasna, Surf ( Lalithaji), Raymonds,
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