SAGE Publications Ltd
|Number of Pages
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars and experts about their work.
The series comprises of various sets, each focused on the multiple ways in which a legend has contributed to the field. This fourth set in the series, consisting of 9 volumes, is a tribute to Naresh K Malhotra. Known as a consistently outstanding researcher, refreshingly innovative teacher, and truly pioneering author, Professor Malhotra is listed in Marquis' Who's Who in America continuously since the 51st edition, 1997, and in Who's Who in the World since 2000.
The volumes in this set include:
Volume 1: Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
Editor: James Agarwal
Volume 2: Research Methodology: Research Design and Data Analysis
Editor: Lan Wu
Volume 3: Consumer Behavior: Information Processing and Decision Making
Editor: Ashutosh R Patil
Volume 4: Consumer Behavior: Attitude, Intention, and Choice Behavior
Editor: Tracey M King
Volume 5: Marketing Management and Policy
Editor: Can Uslay
Volume 6: International and Cross-cultural Marketing
Editor: Francis M Ulgado
Volume 7: Marketing of Services: Retailing and Health Care
Editor: Charla Mathwick and Neale Martin
Volume 8: Ethics, Quality of Life, and Pedagogy
Editor: Gina L Miller
Volume 9: Management Information Systems, Technology, and Marketing
Editor: Sung S Kim and Alka V Citrin
About the Author
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. Earlier, he has worked at the University of Southern California, the University of Illinois, Columbia University and Massachusetts Institute of Technology. He is well-known for his scholarly contributions in the study of consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis.
Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awarded both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award, the two highest awards given by the American Marketing Association. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the Outstanding Educator Award (1991, 1999) by the Sales and Marketing Executives International (SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Thiel College in Pennsylvania, USA. A prolific author, in 2000, Professor Sheth, along with Andrew Sobel, published Clients for Life, a bestseller. His book, The Rule of Three (2002), co-authored with Rajendra S. Sisodia, altered the current notions on competition in business. His book Firms of Endearment was selected as one of the top ten business books on Leadership in 2007.