ISBN 9788132105190,Legends in Marketing: Philip Kotler

Legends in Marketing: Philip Kotler



SAGE Publications Ltd

Publication Year 2011

ISBN 9788132105190

ISBN-10 8132105192

Hard Back

Number of Pages 2435 Pages
Language (English)


The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This fifth set in the series, consisting of nine volumes, is a tribute to Philip Kotler. Known as one of the foremost authorities on marketing, a great listener and speaker, and a truly pioneering author, Professor Kotler is ranked as one of the six most influential business thinkers. The volumes in the set include: Volume 1: Marketing Theory and Orientations Edited by: Ravi S Achrol Volume 2: Analytical Marketing Edited by: Robert C Blattberg Volume 3: Creating and Managing the Product Mix Edited by: Venkatesh Shankar Volume 4: Improving the Role and Practice of Marketing Edited by: Tim Ambler Volume 5: Strategic Marketing Edited by: Glen Urban Volume 6: Globalization and International Marketing Competition Edited by: Michael R Czinkota Volume 7: Marketing in the New Economy Edited by: Patrick J Duparcq Volume 8: Broadening the Concept and Applications of Marketing Edited by: William L Wilkie Volume 9: Marketing: Its Social and Ethical Side Edited by: Paul N Bloom Show More Product Description About the Author Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. Earlier, he has worked at the University of Southern California, the University of Illinois, Columbia University and Massachusetts Institute of Technology. He is well-known for his scholarly contributions in the study of consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awarded both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award, the two highest awards given by the American Marketing Association. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the Outstanding Educator Award (1991, 1999) by the Sales and Marketing Executives International (SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Thiel College in Pennsylvania, USA. A prolific author, in 2000, Professor Sheth, along with Andrew Sobel, published Clients for Life, a bestseller. His book, The Rule of Three (2002), co-authored with Rajendra S. Sisodia, altered the current notions on competition in business. His book Firms of Endearment was selected as one of the top ten business books on Leadership in 2007.