ISBN 9788132105206,Legends in Marketing: Shelby Hunt

Legends in Marketing: Shelby Hunt



SAGE Publications Ltd

Publication Year 2011

ISBN 9788132105206

ISBN-10 8132105206

Hard Back

Number of Pages 3042 Pages
Language (English)


The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D Hunt Known for his pioneering work in the application of theory and philosophy of science in marketing, Professor Hunt is one of the most cited scholars of marketing. His book, Foundations of Marketing Theory: Toward a General Theory of Marketing, is considered to be a classic. The volumes in the set include: Volume 1: Marketing Theory: The Nature and Scope of Marketing Editor: Paul Busch Volume 2: Marketing Theory: Philosophy of Science Foundations of Marketing Editor: Jagdip Singh Volume 3: Marketing Theory: Philosophy of Science Controversies in Marketing Editor: Roy D Howell Volume 4: Channels of Distribution Editor: James R Brown Volume 5: Macromarketing, Ethics, and Social Responsibility: The Development Period Editor: Scott J Vitell Volume 6: Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period Editor: John R Sparks Volume 7: Marketing Management and Strategy Editor: Rajan Varadarajan Volume 8: Relationship Marketing Editor: Robert M Morgan Volume 9: Resource-Advantage Theory: The Development Period Editor: O C Ferrell Volume 10: Resource-Advantage Theory: The Research Tradition Period Editor: Dennis B Arnett Show More Product Description About the Author Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. Earlier, he has worked at the University of Southern California, the University of Illinois, Columbia University and Massachusetts Institute of Technology. He is well-known for his scholarly contributions in the study of consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awarded both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award, the two highest awards given by the American Marketing Association. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the Outstanding Educator Award (1991, 1999) by the Sales and Marketing Executives International (SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Thiel College in Pennsylvania, USA. A prolific author, in 2000, Professor Sheth, along with Andrew Sobel, published Clients for Life, a bestseller. His book, The Rule of Three (2002), co-authored with Rajendra S. Sisodia, altered the current notions on competition in business. His book Firms of Endearment was selected as one of the top ten business books on Leadership in 2007.