SAGE Publications Ltd
|Number of Pages
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D Hunt Known for his pioneering work in the application of theory and philosophy of science in marketing, Professor Hunt is one of the most cited scholars of marketing. His book, Foundations of Marketing Theory: Toward a General Theory of Marketing, is considered to be a classic.
The volumes in the set include:
Volume 1: Marketing Theory: The Nature and Scope of Marketing
Editor: Paul Busch
Volume 2: Marketing Theory: Philosophy of Science Foundations of Marketing
Editor: Jagdip Singh
Volume 3: Marketing Theory: Philosophy of Science Controversies in Marketing
Editor: Roy D Howell
Volume 4: Channels of Distribution
Editor: James R Brown
Volume 5: Macromarketing, Ethics, and Social Responsibility: The Development Period
Editor: Scott J Vitell
Volume 6: Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period
Editor: John R Sparks
Volume 7: Marketing Management and Strategy
Editor: Rajan Varadarajan
Volume 8: Relationship Marketing
Editor: Robert M Morgan
Volume 9: Resource-Advantage Theory: The Development Period
Editor: O C Ferrell
Volume 10: Resource-Advantage Theory: The Research Tradition Period
Editor: Dennis B Arnett
About the Author
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. Earlier, he has worked at the University of Southern California, the University of Illinois, Columbia University and Massachusetts Institute of Technology. He is well-known for his scholarly contributions in the study of consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis.
Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awarded both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award, the two highest awards given by the American Marketing Association. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the Outstanding Educator Award (1991, 1999) by the Sales and Marketing Executives International (SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Thiel College in Pennsylvania, USA. A prolific author, in 2000, Professor Sheth, along with Andrew Sobel, published Clients for Life, a bestseller. His book, The Rule of Three (2002), co-authored with Rajendra S. Sisodia, altered the current notions on competition in business. His book Firms of Endearment was selected as one of the top ten business books on Leadership in 2007.