ISBN 9788132109037,Legends in Marketing: V Kumar

Legends in Marketing: V Kumar



SAGE Publications Ltd

Publication Year 2012

ISBN 9788132109037

ISBN-10 8132109031

Hard Back

Number of Pages 3029 Pages
Language (English)


The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This sixth set in the series, consisting of 10 volumes, is a tribute to V. Kumar. Known worldwide for his pioneering research on Customer Loyalty and Customer Lifetime Value, Dr. Kumar also has the distinction of being amongst the few people who have been awarded more than one Lifetime Achievement awards for contributions to their field of expertise; in addition to the Paul D. Converse Award for his contributions to advancing the theory and practice of marketing. The volumes in the set include: Volume 1: Retailing: Market and Firm level Editor: Praveen Kopalle Volume 2: Retailing: Store and Customer Level Editor: Michael Levy Volume 3: International Marketing Editor: Daniel C. Bello Volume 4: Forecasting in Marketing Editor: Kay Peters Volume 5: Marketing Research: Applications Editor: Robert P. Leone Volume 6: Marketing Research: New Methodology Editor: J. Andrew Petersen Volume 7: Marketing Strategy: Firm Editor: Raji Srinivasan Volume 8: Marketing Strategy: Customer Editor: Raj Venkatesan Volume 9: Business-to-Business Editor: Raj Grewal Volume 10: Customer Relationship Management Editor: Denish Shah Show Less Product Description About the Author Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. Earlier, he has worked at the University of Southern California, the University of Illinois, Columbia University and Massachusetts Institute of Technology. He is well-known for his scholarly contributions in the study of consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awarded both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award, the two highest awards given by the American Marketing Association. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the Outstanding Educator Award (1991, 1999) by the Sales and Marketing Executives International (SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Thiel College in Pennsylvania, USA. A prolific author, in 2000, Professor Sheth, along with Andrew Sobel, published Clients for Life, a bestseller. His book, The Rule of Three (2002), co-authored with Rajendra S. Sisodia, altered the current notions on competition in business. His book Firms of Endearment was selected as one of the top ten business books on Leadership in 2007.