Marketing For Dummies, 5/e

Author:

Jeanette Maw McMurtry

Publisher:

Wiley India Pvt Ltd

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Publisher

Wiley India Pvt Ltd

Publication Year 2019
ISBN-13

9788126579013

ISBN-10 8126579013
Binding

Paperback

Number of Pages 416 Pages
Language (English)
Dimensions (Cms) 25.4 x 20.3 x 4.7
Weight (grms) 295
The classic, bestselling marketing guide, updated for the digital era marketing for Dummies, 5th edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local non-profit, or a mid-size business looking to grow, The right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to Essential techniques including search engine, guerrilla, global, and behavior marketing. You'll learn where to Find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and Promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales reach the right people at the right time develop a cohesive marketing plan for any budget source locally, market dynamically, and connect with your community whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing for Dummies, 5th edition helps you open the door to a new, more successful Phase of business

Jeanette Maw McMurtry

Jeanette McMurtry, MBA, is a global authority, columnist and keynote speaker on consumer behavior and psychology-based marketing strategies. Her clients have included consumer and B2B enterprises ranging from small start-ups to Fortune 100 brands. A marketing thought leader, she has contributed to Forbes, CNBC, Data and Marketing Association, DM News and Target Marketing magazine
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