| Publisher |
PHI Learning Pvt. Ltd. |
| Publication Year |
2020 |
| ISBN-13 |
9788194800279 |
| ISBN-10 |
9788194800279 |
| Binding |
Paperback |
| Number of Pages |
236 Pages |
| Language |
(English) |
| Weight (grms) |
350 |
In today's ever changing environment, digital marketing has become the fastest means to advertise a business and create a brand value online. It has proved to be the most effective method to increase the reach of the business and generate potential leads. Hence, the book is an attempt to explain the concept and digital marketing tools lucidly to help students gain in-depth knowledge of digital marketing and develop critical thinking towards the subject.
Vibha Mathur
Vibha Mathur, Ph.D. (from Delhi School of Economics), is Associate Professor in the Department of Commerce, Jesus and Mary College, University of Delhi. She was nominated as a visitor under EUVP Programme to visit European Commission and Parliament in 2001. In 2005, she was invited as a guest at the University of Victoria, Melbourne, Australia.
Vibha Mathur
PHI Learning Pvt. Ltd.