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Publisher | Pearson Education Limited |
ISBN-13 | 9788177581164 |
ISBN-10 | 9788177581164 |
Binding | Paperback |
Language | (English) |
Weight (grms) | 640 |
Ravi Kalakota and Marcia Robinson have created a timely follow-up to the best-seller on this crucial topic, E-Business 2.0. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business presents and identify the fundamental design principles for building a successful e-business blueprint. This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution.
Kalakota
Pearson Education Limited