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|Number of Pages||240 Pages|
Self-awareness & self-esteem
Michelle Phan has been hooked on makeup since the first time she was allowed to try eyeliner. She saw a different person looking back in the mirror and fell in love with the sense of confidence, beauty, and empowerment it gave her. Following her passion, Michelle began filming makeup tutorials at home as a college student in 2007--one she uploaded to YouTube garnered 40k views within a week. Today, she has an empire that includes her own makeup line with L'Oreal, multiple websites, a global community of fans, and one of the most popular channels on YouTube. The video tutorials that first made her famous are on track to reach one billion total views by the end of 2013.
Now Michelle has collected her best advice, stories, and lessons into the book her fans have been asking for. It includes her trademark beauty and style tips and tutorials as well as stories from her life and advice on the topics her fans ask her about most, including exercise, diet, career, entrepreneurship, and creativity. Like Michelle's online content, the book will be beautiful, accessible, playful, and positive--at once a gorgeous keepsake for her fans, and a practical, empowering resource they will return to for advice and inspiration.
GENUINE ONLINE CELEBRITY WITH A PASSIONATE FAN BASE:
Michelle has a loyal and engaged fan community online that is growing every day. As of February 2014, hers is YouTube's second most-subscribed channels ever and their #1 beauty guru, with over 6.6 million subscribers and over a billion video views, and an active social media following with 2.5 million fans on Facebook, 1.5 million followers on Instagram, and 566,000 on Twitter.
BRILLIANT MARKETER WHO IS EXCITED TO PROMOTE: Michelle is truly a marketing genius--she built her astonishing global platform completely from scratch. She sees the book as a key step in extending her brand and giving her fans the content they want, and is committed to leveraging her online platforms to build excitement and awareness about the book, both before and after publication.
MAKEUP LINE: In August 2013, the L'Oreal Luxe group launched em michelle phan, a makeup line created by Michelle for and with her fan community. The line includes 250 products that are currently sold exclusively online--on an e-commerce and social networking site that includes tutorials and beauty discussion--but a physical store will be launched in New York next year. The makeup line also provides great merchandising and cross-promotion opportunities for our book.
GROWING MAINSTREAM AWARENESS: Michelle has enjoyed celebrity status among her fan community and in the online and beauty spheres for years--mainstream media is now catching up. She has appeared in Vogue, Glamour, Allure, Seventeen, Nylon, Forbes, and Financial Times, and on Vanityfair.com, Self.com, and more.