This book on Field Sales Management is a handy reference work for both students and managers. It specifically focuses on the aspect of Sales Planning and the subsequent execution process. This includes sales forecasting, budgeting, marking territories fixing quotas and targets and setting control systems. The style and language used is simple and lucid. Each chapter is made interesting by including number of examples which help understanding various concepts easy. Read the book to explore the ever versatile and volatile field of sales management even if you don't belong to the area of sales.