ISBN 9781422139882,Making Customers Matter

Making Customers Matter

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ISBN 9781422139882

Harvard Universal Press

Publication Year 2010

ISBN 9781422139882

ISBN-10 1422139883

Paper Back

Number of Pages 99 Pages
Language (English)

Consumer issues

Learn how the most accomplished leaders from around the globe have tackled their toughest challenges with Lessons Learned.

Concise and engaging, each volume in this book series offers fourteen insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The Lessons Learned series also offers all of the lessons in their original video format, free bonus videos, and other exclusive features online.

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William Johnson, H.J. Heinz Company
Paul Skinner, Shell Oil Products Company
William Lamar, Jr., McDonald's USA
Jeb Dasteel, Oracle
And other top business leaders