ISBN 9781137505170,Making the Compelling Business Case : Decision Making Techniques for Successful Business Growth

Making the Compelling Business Case : Decision Making Techniques for Successful Business Growth


Pan Macmillan



Pan Macmillan

Publication Year 2015

ISBN 9781137505170

ISBN-10 1137505176


Number of Pages 472 Pages
Language (English)

Business & management

Despite clear objectives, managers often make decisions on projects with uncertain outcomes, which can result in failed initiatives, missed goals and overrunning costs. A business case is a process, a tool and a document that builds consensus among stakeholders and gives decision makers the rational evidence they need to give the go ahead. Making the Compelling Business Case shows readers how to champion new ideas and raise them to senior management, it simplifies the decision making process by explaining the key theories and practices behind corporate investments.

These methods can be applied to a variety of investment decisions, including strategic choices, capacity management and budget allocation alternatives. This comprehensive and stimulating book features insightful case studies and valuable hands on tools, designed to help executives make smart decisions and to maximize enterprise value.

About the Author

Wolfgang Messner is Associate Professor of International Management at MYRA School of Business and Director of Globus research and a visiting faculty in IIM, Kozhikode and MYRA, Mysore. He has been in senior management positions with leading companies (BMW Group, Capgemini, Deutsche Bank, The information Management Group IMG) in Europe and India, Wolfgang has also taught as Adjunct faculty at WHU-Otto Beisheim school of management, royal docks business school (University of East London) and the Indian Institute of Management Bangalore. He now undertakes research, runs workshops and consults globally on strategic business transformation projects. He has written six books, most recently globalization of professional services (2012, co editors Ulrich Bumer, Peter Kreutter) and Intelligent IT Off shoring to India (2010). His many articles and papers in international journals and magazines deal with business transformation, the business impact of information technology and intercultural collaboration. Wolfgang holds a doctorate in marketing from the university of Kassel, an MBA in financial management from the university of Wales and a master's degree in Informatics after studies at the technical University Munich and the University of Newcastle upon Tyne.